Sounds is partnering with record labels, media companies including radio stations and local music promoters. Sounds is working with large social networks including social promotion campaigns and fan development along with sharing loops.
Sounds has relationships with media members to help promote artists. Sounds promotion includes the website, mobile app, e-mail campaigns, t-shirts, posters and social campaigns, and sponsorship of local shows and events.
Sounds will maintain a presence at major music festivals and events to attract music fans to Sounds and cross promote other local music events and artists.
Sounds estimates 2 million direct visitors to the site within the first 12 months and additional fan reach on integrated social platforms, events, external advertisements and promotion and media mentions.